Creating Chinese painting machines first brand - Interview Ms Tse Kwan, the general manager of RICHFRUITS MACHINERY MANUFACTURING CO LTD (D1 version of the Pearl River Chinese Commercial News, December 4, 2007)
        Woodworking machinery manufacturing industry as an important, Shunde, Foshan City, a pillar industry, after ten years development, today's conditions like? How will the future development? One newspaper has invited a representative one - Foshan City Shunde District, RICHFRUITS Machinery Manufacturing Co., Ltd. General Manager of Ms Tse Kwan, the public and the media on issues of common concern were interviewed.
Reporter: We know that woodworking machinery manufacturing industry is an important pillar of Shunde, Foshan City, industry, what product is your business mainly produces?
        Tse Kwan: Our main products are automatic painting machine, roller coating machines, as well as supporting the sanding, dust removal, leveling, drying and other complete sets of equipment for wood products and furniture industry, provides specialized coating solution is wood products, The last one furniture manufacturing process, so that wood products, furniture and more beautiful, more durable.
Reporter: What is your company then cut into the industry it?
          Tse Kwan: This is because the domestic and foreign wood products, furniture, a large number of demand and the rise of China as a manufacturing power, when most of China's wood products and furniture painting are based on manual methods, low productivity in this way, the paint waste and pollution of the environment, damage the health of their employees. The company was targeting this opportunity to point, the introduction of Germany advanced technology, and for some of China's actual conditions, carried out applied research and development, and developed a series of independent intellectual property rights automated coating equipment can greatly improve the production efficiency , save paint, reducing environmental pollution and damage to the health of employees and apply for a dozen patents, can be said that our equipment is also a very Chinese characteristics.
Reporter: What are the characteristics of areas, to make some comments?
         Tse Kwan: This specialized equipment, to produce qualified products, must paint, a good substrate for co-ordination and different countries in these areas there is a difference. For example, in China, the substrate flatness worse than outside, the paint quality and abroad are also differences in the use of the equipment, the domestic use is also a high-intensity, many manufacturers is 24 hours of continuous work. So a lot of imported equipment acclimatized. Our equipment according to national conditions, be able to solve these problems very well. At present, many domestic well-known wood, furniture manufacturers are using our equipment.
Reporter: As a member of many businesses, your understanding of woodworking machinery in this industry, what is the current development situation and future prospects?
         Tse Kwan: From the relevant statistical data, woodworking machinery industry as a whole the pace of development and level are good. In particular, since 2001 to develop faster. More than 90% of the enterprises of the output value, sales revenue and net taxes simultaneously increased. Foreign trade deficit is shrinking each year, to 2006, for example, woodworking machinery product exports of 11.8 billion dollars, an increase of 15.9% compared with 2005, while imports 1.42 billion dollars over the same period, only more than in 2005 8.6%. Export growth rate is significantly higher than the growth rate of imports. Export products, mostly in Asia, Europe, the Middle East and North America. This shows that the industry is a great development potential. Particularly at the country's Eleventh Five-Year Plan, will focus on supporting the development of equipment manufacturing industry has introduced a series of related policies. Combination of woodworking machinery industry, development situation, I have reason to believe that woodworking machinery industry will usher in a glorious stage of development.
Reporter: Can you speak about your company's development plans do?
          Tse Kwan: We are in the consolidation of the domestic market, it is also actively explore overseas markets, the company's equipment has been sold to the United States, the United Arab Emirates, and Russia. However, we recently received information that foreign giant painting equipment manufacturers to enter China in the near future the building of production bases. As we go out, while others also came. This will undoubtedly increase the pressure of market competition. We will be more focused on: specialized, sophisticated, strong, and adhere to independent innovation, competition, development and better meet customer needs.
         Interview Postscript: Chinese enterprises in the fierce competition to survive and develop? Have sprung up everywhere, there are sword easy road, more persistent pursuit and struggle of the patriots. Shunde woodworking machinery industry enterprises do not it is through decades of struggle, time and time again in the international and domestic competition, the wind and rain grew stronger.