1、Desirer
        Keep enterprise continue development and looking for company basic capacity for ever!
        Making the people working in RICHFRUTIS or worked in RICHFRUITS to be pride of RICHFRUITS company。

2、Responsibility
        Offering supper quality, high work efficiency, professional automatic coating solution！
        Improving customer’s competition and profit ability, protect the environment to be polluted day by day ！

3、Metalphase business target
      RICHFRUITS will reach two targets until 2010：
      Market position: to be global 10 heads best enterprises in automatic painting industrial  
      Brand visualize：making “RICHFRUITS” to be supper quality, supper praise and good social responsibility, famous, lovely brand.
4、Human resource
        Human resource policy：gather the best ability people to collect the supper wisdom; combining the faithfulness and good characteristic people work for us.
        Human resource principle ：Adhering to the "Talent is the company's development of important resources and capital, only the employees continued success in order to success the company cause" of employing the principle of "the current and long-term combination of theory and practice, teaching talent combined with the sterile Germany, personality and common combining "the concept of educating people, in order to provide every employee an equal and harmonious working environment and demonstrate a good stage for talented individuals. We just will have the same values of people together to accomplish a common goal.

        Human resource build：In the future work, the company's personnel training will take self-cultivation of professional training combined with the road. On the one hand, have the potential to absorb newcomers, persist within the company to give them the opportunity to work independently in practical work, training talents, explore talent; the other hand, will enhance the professional training so that our employees have higher professional qualities and constant growth.

        Enterprise culture ：We respected the wolf culture, promote teamwork, in cooperation and seek common development. Through teamwork, and constantly play to their talent and inspire wisdom. In the trust, support the atmosphere of mutual collaboration, communicate with each other, reflecting a + 1 "2, team spirit, to form an indestructible core.
We believe in dedication, innovation, teamwork, the spirit of diligence. Encourage employees to work hard and strive to establish a modern characteristics, learning-oriented enterprises. We respect the employees, to help staff the opportunity to do his own good at doing, encourage staff to dare to express their views, listen to employee ideas, encourage staff to try and bold innovation; at work to help employees achieve personal values in order to achieve win-win to reach employees with the company common progress, the company can rapidly develop really depends on close co-operation of all staff of the spirit and hard work of the struggle!

5、 Business policy：
      Build the best brand, satisfy customer’s requirement as the basic through technology service, science management to improve efficiency and continue innovation as development。